Logo -Business Card
An envisioned brand concept was developed for a fictitious organisation called Orangutan Preservation. The logomark depicts a stylised orangutan created using a drop of oil. The oil drop references palm oil, and more generally, how palm oil plantations have contributed to the loss of habitat and subsequently the orangutan species. The use of orange references the species as well as more generic notions of freedom linked to the cause, while brown connects to life, earth and habitat.