Logo design for Mental Vitality
Business card design for Mental Vitality


Carmen Betterridge



Logo Design -Business Cards -Letterhead -Envelope Design



Mental Vitality Pty Ltd is a business addressing issues of mental wellness within the workplace. It is psychoeducational in nature, focussing upon resilience programs, anti-bullying, pain management and similar programs addressing workers compensation. A brand identity was developed to reflect upon the language based nature of psychoeducation, while referencing the concept of mental vitality in the logotype. This was achieved using inverted quotation marks to create a butterfly, synonymous with psychology and to a lesser extent vitality. A colour palette of rich blues over a white background was used to further represent the concept of vitality.