Engstruct logo design on photograph of building
Business card design for Engstruct





Logo -Business Card



A branding exercise was undertaken for a fictitiuous construction company known as Engstruct. A highly reductive corporate identity was developed for it’s timeless memorability using simple geometric shapes. The efficient use of shape along with the treatment of positive and negative space reflect an underlying rationality and objectivity of this large corporation. The brand package developed included concept development, logo design and collateral including business cards, letterheads and envelopes.