Andre Acacio is an amateur photographer based in the Illawarra region, specialising in portraiture and landscape photography. A logo was developed for display on online photography in order to brand the works. The logomark was minimal and timeless, based on reductive letterforms of his initials which simultaneously referenced a camera lens and tripod. The sophistication of his photography was portrayed through elegant line work within the logo, which would feature as a watermark on his work without detracting from the photography. A blue background for the brand identity was used to symbolise the trust and sincerity in his portraiture and expansiveness of his landscape photography.